About sarah

Bae Area Beauty was created as a space that encourages and empowers women to embrace makeup and skincare. Sarah believes that when you look good, you feel good. Self care is part of being the best version of oneself - here Sarah shares her tips and tricks on all things beauty & wellness.

Ever since she was little, Sarah has been obsessed with all things beauty. Other than being self taught for most of her adult life, she had the opportunity to work for Clinique, Chanel and NARS both as a business manager and freelance artist for years before making the jump into the technology industry.

Sarah is a native San Franciscan and still resides in the Bay Area. She and her husband met in college (he played lacrosse and she played volleyball) and they have been together ever since. They’re parents to baby Camille and Wilbur, their Westie Terrier.